Daftar isi :

PELATIHAN SUCCESSFUL LOYALTY PROGRAM

TRAINING TENTANG SUCCESSFUL LOYALTY PROGRAM

TRAINING SUCCESSFUL LOYALTY PROGRAM

Tujuan:

Setelah mengikuti pelatihan Successful Loyalty Program perserta diharapkan mampu:

Memahami bagaimana menyusun program Loyalitas Pelanggan yang mempunyai dasar untuk dikembangkan di masa depan.
Meningkatkan kualitas program Loyalitas Pelanggan
Membuat dan mengelola budget program Loyalitas Pelanggan
Memahami berbagai point rewards dari berbagai industri
Mengenal Teknologi / Software dalam menerapkan CRM

Outline :

Concept and Thinking behind CRM

Increasing The Value of Customer Base
Identifying the percentage of your company’s current and future effort to grow
Market Share vs Share of Customer
Satisfaction vs Loyalty

CRM Revolution / Evolution in Indonesia

Priority customer in banking industry
Increased call center
Frequent fliers program
Comunity – Clubbing development
Point reward offering
Membership program
Increased below the line activities

Loyalty in CRM Process

CRM Facts
CRM & Other Label
Evolution of Customer Metrics
Strategical and Tactical Goals of CRM
Right Customer, Right Offer, Right Channel, Right Time

CRM Dimension : Strategic CRM, Analytical CRM, Operational CRM

Steps of Managing CRM : Customer Profiling Identification
Four Critical Tasks For CRM
Three Types of Customer Data

Steps of Managing CRM : Differentiation & Segmentation

The Logic of Segmentation Strategy
Segmentation Alternatives

Profitability Measure : Short term and Long term

The Value of Customer
Customer Value Categories
Proxy Variables For Ranking

The Expanded Customer Pyramid

How to produce A plus Information
Self Evaluation : A Customer Communication Audit

Steps of Managing CRM Customization

4 Level in CRM Bonding
Loyalty Program with Point Reward
Data mining

CRM Software : Technology and Tool

Benchmarking

Instruktur

Instruktur yang mengajar pelatihan Successful Loyalty Program ini adalah instruktur yang berkompeten di bidang Successful Loyalty Program baik dari kalangan akademisi maupun praktisi.

Jadwal Pelatihan Transform-mpi.com 2026 :

Batch 1 : 7 – 8 Januari 2026 || 14 – 15 Januari 2026 || 21 – 22 Januari 2026
Batch 2 : 4 – 5 Februari 2026 || 11 – 12 Februari 2026 || 18 – 19 Februari 2026
Batch 3 : 2 – 3 Maret 2026 4 – 5 Maret 2026
Batch 4 : 1 – 2 April 2026 8 – 9 April 2026 15 – 16 April 2026 22 – 23 April 2026
Batch 5 : 5 – 6 Mei 2026 12 – 13 Mei 2026 19 – 20 Mei 2026 25 – 26 Mei 2026
Batch 6 : 2 – 3 Juni 2026 9 – 10 Juni 2026 18 – 19 Juni 2026 23 – 24 Juni 2026
Batch 7 : 7 – 8 Juli 2026 14 – 15 Juli 2026 21 – 22 Juli 2026 28 – 29 Juli 2026
Batch 8 : 4 – 5 Agustus 2026 11 – 12 Agustus 2026 18 – 19 Agustus 2026 26 – 27 Agustus 2026
Batch 9 : 1 – 2 September 2026 8 – 9 September 2026 15 – 16 September 2026 22 – 23 September 2026
Batch 10 : 6 – 7 Oktober 2026 13 – 14 Oktober 2026 20 – 21 Oktober 2026 27 – 28 Oktober 2026
Batch 11 : 3 – 4 November 2026 10 – 11 November 2026 17 – 18 November 2026 24 – 25 November 2026
Batch 12 : 15 – 16 Desember 2025

Catatan : Jadwal dapat menyesuaikan dengan kebutuhan anda.

Biaya dan Lokasi Pelatihan :

Jakarta :
Bandung
Yogyakarta
Surabaya
Malang
Bali
Lombok

Catatan : Biaya diatas belum termasuk akomodasi/penginapan. Apabila ada pertayaan mengenai materi, biaya, lokasi, jadwal dan penawaran lainnya, hubungi kami di nomor CS kami.