Daftar isi :

PELATIHAN BRAND IMAGE AND PRODUCT

TRAINING TENTANG BRAND IMAGE AND PRODUCT

DESCRIPTION PELATIHAN BRAND IMAGE AND PRODUCT

Menentukan segmen pasar, positioning dan differentiation, menentukan harga yang sesuai, menentukan margin ke distributor, grosir dan ritel, mengembangkan packaging, desain dan warna yang menjual. merupakan komponen yang akan menentukan keberhasilan merek. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja. Oleh karena itu dibutuhkan strategi untuk membuat brand image terhadap produk yang akan dipasarkan.

TRAINING OUTLINES BRAND IMAGE AND PRODUCT

A Confession of A Brand Manager
* What is A Brand Manager?
* How to be A Good Brand Manager
* Challenges, Opportunities & Threats of A Brand Manager
* Daily Activities of A Brand Manager
Brand Strategy & Execution : Two Different Worlds
3. Develop Brand Strategy
* Roles of Brand Strategy in Marketing and Company
* How to Define Brand Segmentation and Target Market
* How to Define Brand Personality and Positioning
* The Process from Research to Brand Strategy Development
* How to Analyze Research Report
* How to Define Brand Segmentation, Target Market, Personality and Positioning based on Research Report
Develop Branded Product Strategy
* How to Define Product Mapping and Competitors to Target and Avoid
* How to Define Strengths and Weaknesses of Our Competitors Product
* How to Develop Strong and Sellable Product which Align with Brand Positioning
* How to Execute The Product Strategy from Design to Packaging
* How Design and Packaging Trigger Trial and Repeat Purchase
* How to Develop Product from Content to Packaging Which Tells the Brand Positioning
Develop Branded Pricing Strategy
* How to Define Price Mapping & Develop Supportive Pricing Strategy
* How to Define Manufacturers Price, Distributors Price, & Retailers Price
* How to Manage Price in the End Market
Develop Branded Distribution Strategy
* How to Define Distribution Mapping
* How to Choose The Most Suitable Distributors
* How to Manage Distributors & Salesman
Develop Branded Promotion Strategy & Execution

INSTRUCTOR PELATIHAN BRAND IMAGE AND PRODUCT

Instruktur yang mengajar pelatihan Brand Image And Product ini adalah instruktur yang berkompeten di bidang Brand Image And Product baik dari kalangan akademisi maupun praktisi.

WHO SHOULD ATTEND?

Staff Bagian Pemasaran, Marketing, Supervisor, Manager Pemasaran

METHOD PELATIHAN BRAND IMAGE AND PRODUCT

Lecturing, workshop, interactive discussion, sharing and case study.

Jadwal Pelatihan Transform-mpi.com 2026 :

Batch 1 : 7 – 8 Januari 2026 || 14 – 15 Januari 2026 || 21 – 22 Januari 2026
Batch 2 : 4 – 5 Februari 2026 || 11 – 12 Februari 2026 || 18 – 19 Februari 2026
Batch 3 : 2 – 3 Maret 2026 4 – 5 Maret 2026
Batch 4 : 1 – 2 April 2026 8 – 9 April 2026 15 – 16 April 2026 22 – 23 April 2026
Batch 5 : 5 – 6 Mei 2026 12 – 13 Mei 2026 19 – 20 Mei 2026 25 – 26 Mei 2026
Batch 6 : 2 – 3 Juni 2026 9 – 10 Juni 2026 18 – 19 Juni 2026 23 – 24 Juni 2026
Batch 7 : 7 – 8 Juli 2026 14 – 15 Juli 2026 21 – 22 Juli 2026 28 – 29 Juli 2026
Batch 8 : 4 – 5 Agustus 2026 11 – 12 Agustus 2026 18 – 19 Agustus 2026 26 – 27 Agustus 2026
Batch 9 : 1 – 2 September 2026 8 – 9 September 2026 15 – 16 September 2026 22 – 23 September 2026
Batch 10 : 6 – 7 Oktober 2026 13 – 14 Oktober 2026 20 – 21 Oktober 2026 27 – 28 Oktober 2026
Batch 11 : 3 – 4 November 2026 10 – 11 November 2026 17 – 18 November 2026 24 – 25 November 2026
Batch 12 : 15 – 16 Desember 2025

Catatan : Jadwal dapat menyesuaikan dengan kebutuhan anda.

Biaya dan Lokasi Pelatihan :

Jakarta :
Bandung
Yogyakarta
Surabaya
Malang
Bali
Lombok

Catatan : Biaya diatas belum termasuk akomodasi/penginapan. Apabila ada pertayaan mengenai materi, biaya, lokasi, jadwal dan penawaran lainnya, hubungi kami di nomor CS kami.