TRAINING TENTANG SUCCESSFUL LOYALTY PROGRAM

PELATIHAN SUCCESSFUL LOYALTY PROGRAM

TRAINING TENTANG SUCCESSFUL LOYALTY PROGRAM

TRAINING SUCCESSFUL LOYALTY PROGRAM

TRAINING SUCCESSFUL LOYALTY PROGRAM

Tujuan:

Setelah mengikuti pelatihan Successful Loyalty Program perserta diharapkan mampu:

  • Memahami bagaimana menyusun program Loyalitas Pelanggan yang mempunyai dasar untuk dikembangkan di masa depan.
  • Meningkatkan kualitas program Loyalitas Pelanggan
  • Membuat dan mengelola budget program Loyalitas Pelanggan
  • Memahami berbagai point rewards dari berbagai industri
  • Mengenal Teknologi / Software dalam menerapkan CRM

Outline :

Concept and Thinking behind CRM

  1. Increasing The Value of Customer Base
  2. Identifying the percentage of your company’s current and future effort to grow
  3. Market Share vs Share of Customer
  4. Satisfaction vs Loyalty

CRM Revolution / Evolution in Indonesia

  1. Priority customer in banking industry
  2. Increased call center
  3. Frequent fliers program
  4. Comunity – Clubbing development
  5. Point reward offering
  6. Membership program
  7. Increased below the line activities

Loyalty in CRM Process

  1. CRM Facts
  2. CRM & Other Label
  3. Evolution of Customer Metrics
  4. Strategical and Tactical Goals of CRM
  5. Right Customer, Right Offer, Right Channel, Right Time

CRM Dimension : Strategic CRM, Analytical CRM, Operational CRM

  1. Steps of Managing CRM : Customer Profiling Identification
  2. Four Critical Tasks For CRM
  3. Three Types of Customer Data

Steps of Managing CRM : Differentiation & Segmentation

  1. The Logic of Segmentation Strategy
  2. Segmentation Alternatives

Profitability Measure : Short term and Long term

  1. The Value of Customer
  2. Customer Value Categories
  3. Proxy Variables For Ranking

The Expanded Customer Pyramid

  1. How to produce A plus Information
  2. Self Evaluation : A Customer Communication Audit

Steps of Managing CRM Customization

  1. 4 Level in CRM Bonding
  2. Loyalty Program with Point Reward
  3. Data mining

CRM Software : Technology and Tool

  1. Benchmarking

Instruktur

Instruktur yang mengajar pelatihan Successful Loyalty Program ini adalah instruktur yang berkompeten di bidang Successful Loyalty Program baik dari kalangan akademisi maupun praktisi.

Jadwal Pelatihan Transform-mpi.com 2025 :

  • Batch 1 : 30 – 31 Januari 2025
  • Batch 2 : 13 – 14 Februari 2025
  • Batch 3 : 11 – 12 Maret 2025
  • Batch 4 : 16 – 17 April 2025
  • Batch 5 : 15 – 16 Mei 2025
  • Batch 6 : 25 – 26 Juni 2025
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  • Batch 8 : 6 – 7 Agustus 2025
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  • Batch 12 : 15 – 16 Desember 2025

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