PELATIHAN BRaAND IMAGE AND PRODUCT

PELATIHAN BRAND IMAGE AND PRODUCT

TRAINING TENTANG BRAND IMAGE AND PRODUCT

PELATIHAN BRAND IMAGE AND PRODUCT

PELATIHAN BRAND IMAGE AND PRODUCT DESCRIPTION PELATIHAN BRAND IMAGE AND PRODUCT

Menentukan segmen pasar, positioning dan differentiation, menentukan harga yang sesuai, menentukan margin ke distributor, grosir dan ritel, mengembangkan packaging, desain dan warna yang menjual. merupakan komponen yang akan menentukan keberhasilan merek. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja. Oleh karena itu dibutuhkan strategi untuk membuat brand image terhadap produk yang akan dipasarkan.

TRAINING OUTLINES BRAND IMAGE AND PRODUCT

  1.  A Confession of A Brand Manager
    * What is A Brand Manager?
    * How to be A Good Brand Manager
    * Challenges, Opportunities & Threats of A Brand Manager
    * Daily Activities of A Brand Manager
  2. Brand Strategy & Execution : Two Different Worlds
    3. Develop Brand Strategy
    * Roles of Brand Strategy in Marketing and Company
    * How to Define Brand Segmentation and Target Market
    * How to Define Brand Personality and Positioning
    * The Process from Research to Brand Strategy Development
    * How to Analyze Research Report
    * How to Define Brand Segmentation, Target Market, Personality and Positioning based on Research Report
  3. Develop Branded Product Strategy
    * How to Define Product Mapping and Competitors to Target and Avoid
    * How to Define Strengths and Weaknesses of Our Competitors Product
    * How to Develop Strong and Sellable Product which Align with Brand Positioning
    * How to Execute The Product Strategy from Design to Packaging
    * How Design and Packaging Trigger Trial and Repeat Purchase
    * How to Develop Product from Content to Packaging Which Tells the Brand Positioning
  4. Develop Branded Pricing Strategy
    * How to Define Price Mapping & Develop Supportive Pricing Strategy
    * How to Define Manufacturers Price, Distributors Price, & Retailers Price
    * How to Manage Price in the End Market
  5. Develop Branded Distribution Strategy
    * How to Define Distribution Mapping
    * How to Choose The Most Suitable Distributors
    * How to Manage Distributors & Salesman
  6. Develop Branded Promotion Strategy & Execution

INSTRUCTOR PELATIHAN BRAND IMAGE AND PRODUCT

Instruktur yang mengajar pelatihan Brand Image And Product ini adalah instruktur yang berkompeten di bidang Brand Image And Product baik dari kalangan akademisi maupun praktisi.

WHO SHOULD ATTEND?

Staff Bagian Pemasaran, Marketing, Supervisor, Manager Pemasaran

METHOD PELATIHAN BRAND IMAGE AND PRODUCT

Lecturing, workshop, interactive discussion, sharing and case study.

Jadwal Pelatihan Transform-mpi.com 2025 :

  • Batch 1 : 30 – 31 Januari 2025
  • Batch 2 : 13 – 14 Februari 2025
  • Batch 3 : 11 – 12 Maret 2025
  • Batch 4 : 16 – 17 April 2025
  • Batch 5 : 15 – 16 Mei 2025
  • Batch 6 : 25 – 26 Juni 2025
  • Batch 7 : 16 – 17 Juli 2025
  • Batch 8 : 6 – 7 Agustus 2025
  • Batch 9 : 3 – 4 September 2025
  • Batch 10 : 8 – 9 Oktober 2025 || 29 – 30 Oktober 2025
  • Batch 11 : 13 – 14 November 2025 || 25 – 27 November 2025
  • Batch 12 : 15 – 16 Desember 2025

Catatan : Jadwal dapat menyesuaikan dengan kebutuhan anda.

Biaya dan Lokasi Pelatihan :

  • Jakarta :
  • Bandung
  • Yogyakarta
  • Surabaya
  • Malang
  • Bali
  • Lombok

Catatan : Biaya diatas belum termasuk akomodasi/penginapan. Apabila ada pertayaan mengenai materi, biaya, lokasi, jadwal dan penawaran lainnya, hubungi kami di nomor CS kami.

Fasilitas Pelatihan di transform-mpi.com:

  1. Penjemputan dari Hotel/Bandara/Stasiun/Terminal.
  2. Training Kit (Dokumentasi photo, Blocknote, ATK, Flashdisk, dll).
  3. Transportasi Peserta ke tempat pelatihan.
  4. 2x Coffe Break & 1 Lunch (Makan Siang).
  5. Training Room Full AC and Multimedia.
  6. Free Bag or Bagpackers (Tas Training).
  7. Softfile Foto Training
  8. Sertifikat Pelatihan.
  9. Souvenir Exclusive.